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Chelsea unveil 3rd strip with NikeConnect technology

The new kit in partnership with International sportswear giants Nike comes after the release of their first two strips for the season.

Their third kit which is an alternate outfit fortheir traditional blue stripcomes with a different shade of the colour.

Chelsea’s new kit is unlike their traditional blue attire (Nike)

 

According to the Nike website, the new attire contains the NikeConnect logo on the shirt which is a first in football.

The new NikeConnect logo on the jersey is to give fans access to the range of Nike products, which was unavailableon the club’s yellow second strip.

The statement read,“By scanning a NikeConnect logo on the shirt label through the Nike app, fans are able to access product, customized content and exclusive experiences.

The new Chelsea strip will be worn during the Europa League away matches. (Nike)

 

“They can also participate in the development of a special Chelsea FC Shirtholder’s Edition Fan Jersey.  “This co-creation experience includes collaborating with Nike designers during the course of a multi-stage, authentic design process, resulting in a Fan Jersey available to Shirtholders.”

The statement on the Nike website also reveals that the print on the third strip is an aerial depiction of the clubs stadium.

The new Chelsea jersey pays homage to Stamford Bridge (Nike)

“The Blues’ historic home is honored within the print, creating a link to London even when the team is playing away. Matched with teal blue shorts and crimson socks.

“The dynamic textural print on the shirt’s center appears at first glance to be a contemporary pattern, but upon closer inspection transforms into an aerial depiction of Stamford Bridge and its surrounding area.

Chelsea’s away kit is in partnership with Nike (Nike)

 

“The jersey’s design is just as progressive and innovative. Inspired by the heart of London, the DNA of the capital’s leading club is threaded throughout the jersey.

“The dynamic textural print on the shirt’s center appears at first glance to be a contemporary pattern, but upon closer inspection transforms into an aerial depiction of Stamford Bridge and its surrounding area,the statement read.






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Chelsea unveil 3rd strip with NikeConnect technology

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Chelsea unveil 3rd strip with NikeConnect technology



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Chelsea unveil 3rd strip with NikeConnect technology modern
Chelsea unveil 3rd strip with NikeConnect technology new

Chelsea unveil 3rd strip with NikeConnect technology modern
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