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EMU Australia appoints CEO Europe

FashionUnited| Friday, 06 March 2009

Premium sheepskin footwear and apparel brand EMU Australia appointed Andy Knowles as CEO of Europe to lead the label through the next growth phase after recent success in global footwear markets. Knowles comes to EMU after working with VF Corporation in the UK where he managed its major denim brands and successfully repositioned and grew Lee and Wrangler. VF is the largest publically listed apparel company in the world and Knowles worked his way through the sales ranks to become part of the senior VF management team in Europe. Prior to this Knowles has also worked for Nestle and Cadbury Schweppes. Knowles’ appointment follows EMU’s commitment to expanding its International sales and service efforts. Emu Australia recently opened a new European Head office and sales showroom in London.

A privately owned company with a Head office in Australia, EMU also has major sales offices the USA, Canada, Germany and now London. International sales represent almost 90% of our business with the EMU Australia brand now available through over 10,000 doors worldwide. EMU Australia currently distribute throughout the USA, Canada, UK and Europe, Australia, New Zealand, South Africa, Japan, Asia, Middle East and Latin America. EMU Australia is now presenting its launch of the company’s inaugural Australian wool and sheepskin women’s premium apparel and accessories collection for Fall 2009. The new apparel collection together with the premium Australian sheepskin footwear collection is available for preview in the new showroom in London.

In 2009, the company will launch its inaugural superfine merino wool and sheepskin women’s lifestyle apparel collection, to coincide with the Northern Hemisphere’s Fall season.






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