Jasmine Jae





Fashion failed to sell on Black Friday

Fashion failed to sell on Black Friday
Don-Alvin Adegeest| Monday, 07 December 2015

Now that all the figures from Black Friday to Cyber Monday are in, the big boost retailers where hoping to see from their promotions, never appeared.

Fashion sales saw the biggest decline in sales at 4.9 percent, as overall like-for-like sales fell 4.3 percent in November, compared to the same month last year, impacted by an “exceptional” poor start to the to the month, according to accountancy and business advisory firm BDO.

Mild weather affects sales of winter fashion

Unseasonably mild temperatures, which have been blamed for keeping shoppers away from shops throughout the year continued to affect sales of winter products.

Lifestyle sales also saw a deep slide of 4 percent this month, with sales of small ticket giftware items, which have been good for the remainder of the year, putting a dampener on the overall figure, BDO said.

While the headline figures paint a sorry picture of Christmas trading so far, Sophie Michael, Head of Retail and Wholesale at BDO, said the underlying narrative was more positive for retailers.

“Last year’s Black Friday caught many stores off-guard, and panic discounting played havoc with stock levels, leading to erosion in margin and reputational damage when websites crashed and logistics went awry,” she said.

Black Friday rebranded as pre-Christmas shopping event

“This year retailers were far more organised and tried to create a pre-Christmas shopping event that works for the UK shopper, with many extending offers over a number of days rather than just the Friday. Retailers beefed up their servers and fulfilment centres, and opted for strategic, staggered discounts that were more closely aligned to stock levels.

These numbers conflicted with those released by Visa Europe, which said that consumer spending increased 1.1 percent on the month, driven by a 4.1 percent rise in online spend.






Video:


Fashion failed to sell on Black Friday


Fashion failed to sell on Black Friday



Fashion failed to sell on Black Friday 2019
Fashion failed to sell on Black Friday best

Fashion failed to sell on Black Friday 2019
Fashion failed to sell on Black Friday best

Fashion failed to sell on Black Friday
On this website you you can see images different, which wear girls in 2019
Fashion week Fashion failed to sell on Black Friday for girls
Fashion style Fashion failed to sell on Black Friday for lady

2019 year lifestyle- Fashion failed to sell on Black Friday
2019 year looks- Fashion failed to sell on Black Friday

Fashion failed to sell on Black Friday recommendations to wear for autumn in 2019
Fashion failed to sell on Black Friday recommendations dress in winter in 2019

Buy Fashion failed to sell on Black Friday picture trends
To acquire Fashion failed to sell on Black Friday picture trends

Fashion failed to sell on Black Friday new photo
Fashion failed to sell on Black Friday catalog photo

foto Fashion failed to sell on Black Friday modern collection
pictures Fashion failed to sell on Black Friday modern collection

Look - Fashion failed to sell on Black Friday video
Watch - Fashion failed to sell on Black Friday video

Forum on this topic: Fashion failed to sell on Black Friday, fashion-failed-to-sell-on-black-friday/
Forum on this topic: Fashion failed to sell on Black Friday, fashion-failed-to-sell-on-black-friday/

Related News

Yahoo to keep Alibaba and spin off core business
Bijorhca Paris: January 18th-Monday January 21st
40 Small Anchor Tattoo Designs For Men – Manly Miniature Ink Ideas
UK retailers call for free trade with EU
Veuve Clicquot teams up with Nick Knight for Halloween Fashion Exhibition
Benedict Smith named CFO of Hunter
Following the entry of Sherpa, Dogi exits the red
The Most Comfortable Dress Boots For Men In 2019
Dorchester Collection calls off Fashion Prize after slew of protests
Lilley Womens Black Long Leg Faux Fur Trim Boot-18805