Fendi design performances
During Salone del Mobile, Fendi and Design Miami will present 'Craft Punk', a series of design performances. Fendi partners again with Design Miami, after having supported the Design Miami/Design Talks last December. From April 22nd to 24th, during the Salone del Mobile, Spazio Fendi will celebrate the importance of originality, creativity and freedom of expression in design with Craft Punk.
Spazio Fendi will be transformed into an active environment for social interaction inviting emerging designers to work within traditional, or hand-made, craft methods. Most of the designers, who will also live in the Spazio Fendi during the whole length of the performances, will use discarded materials from the Fendi production process, such as Selleria leather, branded fabrics, plastic decorative elements, and metal hardware. Demonstrating the creation process live and onsite, they will reinvent the way a process or material is typically employed. The designers will also have the opportunity to draw on the expertise of artisans from Fendi’s Selleria line, many of whom have more than 40 years experience working with leather and other signature Fendi materials.
Craft Punk is a response to new currents in design, fashion and in the world. Today’s financial climate calls for a powerful statement in support of young creativity and experimentation, which remains as vital to design production in times of scarcity as it is in times of abundance. The word “Punk” is used, as a description of attitude and spirit to suggest individuality, inspiration, drive and finding beauty in things that are imperfect and asserting one’s voice despite restricted opportunities.
”Fendi is a creativity factory that supports talent without boundaries. In these challenging times in which the world is changing rapidly, we wanted to exalt pure creativity by putting attention on traditional materials and low technology techniques. We wanted to rediscover the power and the beauty of ‘Fatto a Mano’ (Hand-Craft)". Fendi Accessories Creative Director Silvia Venturini Fendi adds, "Fendi strongly believes that creativity and the flow of ideas are the Fuel for the Future. Forever."
The designers contributing to Craft Punk include Simon Hasan, Sarah Becker, Nacho Carbonell, Yuri Suzuki & Household, Kwangho Lee, Studio Libertiny, Raw-Edges, Peter Marigold, Studio Glithero, and Massimiliano Adami. A truly international mix of talents, they come from as far as Japan, Denmark, Italy, Israel, Slovakia, Spain, the Netherlands, South Korea, Germany and the UK.
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