The Tommy x Gigi Show at New York Fashion Week Was Lit--Literally





GiGi New York has issue with Tommy x Gigi capsule

Sara Ehlers| Sunday, October 30 2019

Ever since Gigi Hadid released a capsule line with Tommy Hilfiger, there has been a discrepancy with the name Gigi for other brands it may represent. GiGi New York in particular has had issues with the Tommy x Gigi Hadid capsule line for its use of “Gigi” in its clothing.

In a new letter obtained by WWD, Tommy Hilfiger executives received another attempt from GiGi New York on how to “resolve the matter amicably.” The leather handbag company had a problem with the collection’s use of “GiGi” imprints on their pieces as well as a placement of a “GiGi” billboard near a Gigi New York flagship boutique. As Gigi New York has trademarked its mark in the U.S. in 2012, the company feels that it is within its right to assert this issues.

The Tommy x Gigi Hadid capsule line came out recently as a fall collection. When it first originally launched, GiGi New York had sent out a cease-and-desist letter to Tommy Hilfiger for the company to stop using the Gigi logo on its apparel. The reason for this was because the handbag brand was “concerned about the potential for consumer confusion,” according to WWD. At the moment, there are no set decisions on what Tommy Hilfiger will do about the impending issue.






Video: The Tommy x Gigi Show at New York Fashion Week Was A Hot One | ELLE

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GiGi New York has issue with Tommy x Gigi capsule



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