Benetton 'Unhate' Ads - Vatican Outraged





New Benetton Unhate campaign

Wednesday, September 19 2012

United Colors ofBenettonhas launched a new advertising campaign which highlights the

plight of unemployed young people around the world and invites them to come up with ideas on how to address the issue.
The company’s latestUnhatecampaign, which features young people at protests, in formal work clothes waiting for interviews or in unemployment offices, seeks to challengeclichésand help change perceptions of unemployed youth.
Young unemployed people, between the ages of 18 and 30, are being invited to submit ideas for projects to be supported by the retailer’sUnhateFoundation. Outlines of projects submitted to theUnhateFoundation website will be voted on by the online community with the 100 winning projects receiving support from the foundation to help turn them into reality.
United Colors ofBenettonsaid it wants to send a positive message to celebrate the ability of young people to find new “intelligent and creative” ways of facing the problem of unemployment and finding solutions.






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