THE SHADOW Old Time Radio Shows 2 Hours of Murder Mystery OTR





Percival Poster Hunt

Percival Poster Hunt

Percival’s co-founder says the label refuses to follow the big spending of other menswear brands, using a modest approach for its latest campaign.

The firm’s poster hunt, which kicks off this weekend, uses interactive tags on illustrations across London. Finders of the artwork can scan the codes using smartphones to win items from the SS14 collection.

In a video, Christopher Gove, who is also director and designer at Percival, explains the decision to commission “collaborative favours” from artist Bobby Evans AKA Telegramme.

“Rather than a simple shoot/lookbook we wanted to create a campaign that had an engaging social element.”

“Instead of concentrating on images and styling of specific garments we were trying to create a context for the brand and get across our personality and how we work,”he added.

The release of three poster designs, of which hundreds have been made, will be staggered across three weekends 26th-27th April, 3rd-4th May and 10th-11th May.

Inspired by 1950s airline and travel ads, each features a reference to Percival items such as, ‘Turn rain into sunshine with our waterproof garments’.

Telegramme Studio has previously worked with the likes of Vodafone,The TimesandWiredmagazine.

Percival will be giving hints to the location of the posters via its Instagram account. Followers of the campaign can also keep up with new developments on twitter, using the hashtag #PercivalPosterHunt.

The menswear brand continues to be available , at its brick-and-mortar store in Soho and via stockists including ASOS, The Great-Divide and General Store.






Video: British Vogue: Edward Enninful has been hired as the new editor

Core i9-9900K, benchmarking controversy, adios mainstream hyperthreading? | The Full Nerd Ep. 71
Percival Poster Hunt



Percival Poster Hunt 2019
Percival Poster Hunt exclusive

Percival Poster Hunt 2019
Percival Poster Hunt exclusive

Percival Poster Hunt 2019
Percival Poster Hunt exclusive

Percival Poster Hunt 2019
Percival Poster Hunt exclusive

Percival Poster Hunt
Here you you can contemplate foto every day, which wear girls in 2019
Fashion week Percival Poster Hunt for woman
Fashion week Percival Poster Hunt for lady

2019 year look- Percival Poster Hunt
2019 year for lady- Percival Poster Hunt

Percival Poster Hunt forecasting to wear for winter in 2019
Percival Poster Hunt forecast dress for everyday in 2019

To acquire Percival Poster Hunt pictures trends
Buy Percival Poster Hunt pics trends

Percival Poster Hunt new photo
Percival Poster Hunt catalog photo

images Percival Poster Hunt modern collection
photo Percival Poster Hunt modern collection

Watch - Percival Poster Hunt video
Look - Percival Poster Hunt video

Communication on this topic: Percival Poster Hunt, percival-poster-hunt/
Communication on this topic: Percival Poster Hunt, percival-poster-hunt/

Related News

Haas Brothers x Versace Clothing: AW13 Collection
Amancio Ortega briefly claims the title of World’s 1 Billionaire
These Trending Ankle Boots Are for Forever, Not Just This Season
L Brands witnesses 15 percent rise FY14 and Q4 earnings
AF post results
Exclusive Interview With Leo Kalyan
Sonic Editions
Minimum appoints Josef Lützen its new Chief Commercial Officer
Grooming’s Impact on GPA and Salary Being Well-Groomed Affects Productivity
L’invitation au voyage de Memo et India Madhavi
Mango worldwide an interview with Enric Casi
Self-destructive behaviour: Burberry not alone